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PRIVÉ PREVENTS! “Get Your Mammogram” Campaign In its commitment to the fight against Breast Cancer, Privé has created a two-tier approach to aid in finding a cure and promoting early detection. Privé Products will be donating $1.00 from the sale of the new Firm Hold Hair Spray55 Privé Formule aux Herbes #41 for the first 365 days it is on sale. Proceeds will benefit The Expedition Inspiration Fund for Breast Cancer Research, the favorite charity of Laurent’s long-time friend and client, Téa Leoni. Participating salons where Privé Products are sold also offered a select number of complementary services to women who have had their mammogram within the last year or who had their mammogram scheduled before October 31, 2007. Privé founder, Laurent D. says, “The goal is to be proactive about healthcare and remind people that mammograms are very important. Even if we succeed in influencing just one woman to have a mammogram, we have made a difference! Hopefully this initiative will truly help bring the importance of early detection to the forefront.” This is the third year that Privé has supported breast cancer research and Expedition Inspiration.
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