Paint the Town Pink Raises More Than $26,000 for Breast Cancer Research
Expedition Inspiration Fund for Breast Cancer Research wrapped up its Paint the Town Pink Week Sunday, August 5.

KETCHUM, Idaho, August 8, 2012—Local breast cancer research nonprofit Expedition Inspiration concluded its Paint the Town Pink Week for Breast Cancer Research this Saturday, August 4, after raising more than $26,000 towards their cause. The week featured the "1 in 8” art installment in the Sun Valley Meadows, a Back Alley Party at The Wicked Spud, an evening of art and fashion with Bella Boombox Creations at Ochi Gallery, an outdoor movie premiere of "Expedition Inspiration” and finally the Women’s Health Associates Take-A-Hike and Climb for a Cure.


Paint it Pink "1 in 8" Brings Community
Together to Honor Breast Cancer Survivors

The interactive art installment in Sun Valley Meadows closed Sunday, August 5, but stories remain.




KETCHUM, Idaho, August 8, 2012—Sunday, August 5, concluded the "1 in 8” art installment designed by local artist Danica Mattias. The design included eight giant woven balls made of reed that were then threaded with 140 pink tribute flags featuring the names of breast cancer survivors, those lost to the disease and other loved ones.  One of the eight structures was rounder and pinker than the rest to represent the one in eight women diagnosed with breast cancer in their lifetime.

Construction of the interactive art installment "1 in 8” began Tuesday, July 24, and continued until Sunday, July 29.

"We could not have done this without the incredible volunteers that lent a hand,” said Expedition Inspiration Marketing and Development Director Krista Detwiler. "The most remarkable part about the construction process was that many of the volunteers were just walking along Sun Valley Road, or taking their dog out, and wanted to contribute. We had all ages—from toddlers to grandmothers—helping us weave this exhibit. We met so many wonderful people."


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Paint it Pink:  The Wicked Spud had a packed house for their Back Alley Party with folk band Slow Children Playing on Wednesday, July 25. Board member Teresa McGoffin spoke to the caliber of research that Expedition Inspiration funds and proceeds from beer, wine and raffle ticket sales went towards the organization.

Paint it Pink: Expedition Inspiration’s most attended event was on Thursday, August 3, with an evening of ART/FASHION for Breast Cancer Awareness at Ochi Gallery for around 150 guests. Local models fashioned over-the-top headdresses and bras designed by Bella Bronson of Bella Boombox Creations. The evening also featured drinks provided by Hayden Beverage Co., a photo booth donated by Alpinfoto and t-shirt and raffle sales.


Paint it Pink: Expedition Inspiration changed pace on Friday night with its Outdoor Movie Premiere of "Expedition Inspiration” at Ketchum Town Square. "There wasn’t a dry eye in the place,” said Expedition Inspiration Executive Director Katie Powell. "Director Scott Farquharson not only accounted the history of our organization and incredible founder, but also—and more importantly—he captured the trials, tribulations, and triumphs associated with battling breast cancer.” Guests enjoyed drinks from The Cellar, popcorn from Atkinsons’ and Leroy’s Ice Cream. The documentary won the Golden Kahuna Award at the Honolulu Film Festival and the Silver Ace Award at the Las Vegas Film Festival and was an official selection at the Miami Film Festival and the Dances with Film Festival.



Paint it Pink: The week concluded with EI’s annual Take-A-Hike and Climb for a Cure. A team of 12 climbers summited Otto’s Peak at 10,458 ft. with the help of Sawtooth Mountain Guides and 45 hikers chose from White Cloud Loop or Sun Peak trails. The climb and hikes each featured a tribute flag ceremony at the summit to honor loved ones, especially those lost to or fighting breast cancer. All participants enjoyed Calle 75 Street Tacos and a well-earned drink at Boundary Campground to conclude the afternoon.

Women’s Health Associates of Boise, Idaho, generously sponsored the Take-A-Hike.


All funds raised will go towards Expedition Inspiration’s Annual Laura Evans Memorial Breast Cancer Symposium, an invitation-only conference that brings together the best breast cancer research minds in the world. The attendees have intense working sessions to share unpublished information, analyze breakthroughs, recognize hurdles to finding a cure and discuss advances in treatment.

"We are so grateful to the community members—the volunteers, donors and participants—who made this week such a success,” said Marketing and Development Director Krista Detwiler. "Beyond exceeding our fundraising goal of $25,000, we connected with community members and businesses in a new, exciting way.”

All of these events contributed to Expedition Inspiration’s mission to find new cures and prevention strategies in the fight against breast cancer so the people we love—our mothers, sisters, daughters and sons—won’t suffer from the disease.

"Many sponsors contributed to making this week a success, and we can’t thank them enough,” said Board of Directors Chair Nancy Knoble. Sponsors included Women’s Health Associates, Sawtooth Mountain Guides, Smith Sport Optics, Scott USA, Ochi Gallery, The Wicked Spud, Beach Feet Etc., Lizano Hair Design, Atkinsons’ Market, Leroy’s Ice Cream, the Cellar Pub, Buffalo Lamb AV, Sun Valley Paragliders’ Club, Sun Valley Mustard, Alpinfoto, Sun Valley Center for the Arts, Calle 75 Street Tacos and Hayden Beverage Co.