Cut-For-A-Cure, Oct 15, 2005

Privé Salons Host Breast Cancer Awareness Month Fundraiser and Celebrity Clients Help Raise $25,000 for Research

Los Angeles, CA (October 15, 205) - According to the American Cancer Society, over 200,000 women were diagnosed with breast cancer in 2004 and one in seven will develop breast cancer during their lifetime.  To help further research and save the lives of women affected, stylist and founder of Privé products, Laurent Dufourg organized and unprecedented event supported by many of his celebrity clients such as Téa Leoni, Brooke Burke, Kim Raver and more.  On October 15, 2005 the Los Angeles and Privé salons in Los Angeles and New York participated in a cut-a-thos, raising $25,000 for The Expedition Inspiration Fund For Breast Cancer Research.

"Breast cancer has touched everyone's life at some point whether it be a friend or family member who has struggled with the disease. So when my friend and client Téa Leoni first mentioned her affiliation with Expedition Inspiration, we created Privé Styling Brilliance to help raise money," said Dufourg. "Although a portion of proceeds go to research efforts, I still felt like there was something more that we could do and the cut-a-thon was the answer. We have such dedicated and compassionate salons affiliated with the brand, I knew that they would jump at the opportunity to lend a helping hand."

The cut-a-thon took place on October 15, 2005 simultaneously with the Expedition Inspirations 10th Anniversary "Take-A-Hike" fundraiser in Los Angeles, CA.  In addition to the cut-a-thon and providing water bottles to walkers, Prive also hosted a special "thank you" luncheon for the top 25 hike fundraisers immediately following the walk at the Los Angeles Privé Salon.  Guests also received gift certificates for a complimenrary cut and style as well as a Privé gift basket, and at the end of the luncheon Privé presented a check with the $25,000 donation amount to Expedition Inspiration.

About Styling Brilliance:

The lightweight Privé Styling Brilliance provides radiant shine and lush volume to all hair types. The product calls on jojoba, calendula and aloe for amplified shine, UV-protection and smoothing properties. Its light hold is perfect for enhancing texture in natural and chemically treated hair, and when used with heated styling tools, provides a glassy, ribbon effect, while protecting hair from damage. Suggested retail price: $23.

About Privé:

The Privé Formule Aux Herbes hair care collection includes 22 products for cleansing, conditioning, treating, styling and finishing the hair.  Each product in the collection contains herbal blends specially developed by celebrity stylist Laurent Dufourg, whho coifs the locks of such luminaries as Uma Thurman, Terri Hatcher, Debra Messing, Gwyneth Paltrow, Jewel and Johnny Depp.  Products from the Privé Formula Aux Herbes collection are available at fine salons nationwide including Prive Salons in NYC and Los Angeles, as well as such famed retail establishments as Kitson, Bergdoff Goodman, Fred Segal Essentials and more.  For more information on where to buy Privé Formule Aux Herbes, please call 866-351-1193 or log on to www.priveproducts.com.

About Expedition Inspiration Fund for Breast Cancer Research

The purpose of The Expedition Inspiration Fund for Breast Cancer Research is to raise awareness and monies to benefit breast cancer research through research project funding, public education, and patient support. Additionally, through organized and sponsored outdoor endeavors, Expedition Inspiration promotes the physical and mental well being of breast cancer survivors. Since its inception in 1993, Expedition Inspiration has been instrumental in calling attention to the breast cancer epidemic and the urgent need to find a cure. For more information, visit www.expeditioninspiration.org.