In its commitment to the fight against Breast Cancer, Privé has created a two-tier approach to aid in finding a cure and promoting early detection.

Participating salons where Privé Products are sold will offer a select number of complementary services (of the participating salon’s choice) to women who have had their mammogram within the last year or have a mammogram scheduled before October 31st, 2007. Women who have had their mammogram in this time frame can register at www.priveproducts.com beginning September 1st, 2007.

Once a client registers, she will receive an email to print a certificate for the complementary service at a participating salon. The certificate will state, “I’ve had my mammogram!” The certificates will be honored throughout the entire months of October and November 2007.

Participating salons will be listed in PINK on the Privé Products record locator.

Privé founder, Laurent says, “The goal is to be proactive about healthcare and remind people that mammograms are very important. Even if we succeed in influencing just one woman to have a mammogram, we have made a difference! Hopefully this initiative will truly help bring the importance of early detection to the forefront.”

In addition, Privé Products will be donating $1.00 from the sale of the new Firm Hold Hair Spray55 Privé Formule aux Herbes #41 for the first 365 days it is on sale. Proceeds will benefit The Expedition Inspiration Fund for Breast Cancer Research, the favorite charity of Laurent D’s long-time friend and client, Téa Leoni.

“Our efforts to raise $25,000 on behalf of Expedition Inspiration last year were so incredibly rewarding that we knew our work couldn’t end there,” said Laurent D. “To show our continuous dedication to Expedition Inspiration, we have decided to launch a new product each year that will help to fund research for this terrible epidemic.”

For the first 365 days it is on sale, Privé Products will be donating $1.00 from the sale of each Firm Hold Hair Spray55 #41 to The Expedition Inspiration Fund for Breast Cancer Research, the favorite charity of Laurent D’s long-time friend and client, Téa Leoni.

Key Ingredients:

* Calendula  – protects against damaging elements in the environment
* Pistachio Nut Oil  –  adds healthy shine to hair

Retail
Firm Hold Hair Spray55 #41: 10.0 fl oz, $25.00
Firm Hold Hair Spray55 #41 Travel Size: 3.0 fl oz, $13.00

Availability: October 2007 at premiere salons and spas
The Privé Formule Aux Herbes collection includes products for cleansing, conditioning, treating, styling and finishing. Each product in the collection contains herbal blends specially developed by celebrity stylist Laurent Dufourg, who coifs the locks of Uma Thurman, Teri Hatcher and Debra Messing. For more information about Privé Formule Aux Herbes, please visit www.priveproducts.com or email info@priveproducts.com.

About Privé

The Privé Formule Aux Herbes hair care collection includes 22 products for cleansing, conditioning, treating, styling and finishing the hair. Each product in the collection contains herbal blends specially developed by celebrity stylist Laurent Dufourg, who coifs the locks of such luminaries as Uma Thurman, Terri Hatcher, Debra Messing and Gwyneth Paltrow. Products from the Privé Formule Aux Herbes collection are available at fine salons nationwide, including Privé Salons in NYC and Los Angeles.